Why we are choosing Jeep?
Why we are choosing Jeep?
From our second-hand research, we found..
From our second-hand research, we found..
1
We wan to do some for off-road vehicles, and Jeep’s iconic, stylized identity has made it a symbol of off-road adventure.
2
While physical buttons are essential off-road, Jeep’s current layout lacks logic and usability.
3
Its infotainment system remains outdated—complex, unintuitive, and virtually unchanged for a decade.
4
Key data like terrain mode and pitch/roll angle are visually deprioritized, reducing situational awareness.
To prove those problems are true, we test drove a Jeep Wrangler and had interview with Jeep owners.
To prove those problems are true, we test drove a Jeep Wrangler and had interview with Jeep owners.
A 8 year Jeep Wrangler owner said…
A 8 year Jeep Wrangler owner said…
Jeep's off-road capabilities have always been excellent, but the layout of their physical buttons has always been messy. I have to stare at them for a long time every time, and the interface is always difficult to use during off-road trips.
A first year Jeep Wrangler owner said…
A first year Jeep Wrangler owner said…
Their interface design is very messy. Many of the functional designs are either hard to find or incomprehensible. The layout of the central control system is also very unreasonable. I need time to understand many of its functions.
This led us to decide that we will not only improve their Infotainment System, also the design of the entire center Console based on the original Jeep design
This led us to decide that we will not only improve their Infotainment System, also the design of the entire center Console based on the original Jeep design
Freedom, adventure, authenticity, and passion
Freedom, adventure, authenticity, and passion
“Enrich your wanderlust soul to start living the life you have only imagined.”
“Enrich your wanderlust soul to start living the life you have only imagined.”
We want to keep the original spirit of Jeep, and make it greater…
We want to keep the original spirit of Jeep, and make it greater…
The current Jeep Infotainment System‘s classification of functions is very confusing.
The current Jeep Infotainment System‘s classification of functions is very confusing.
To solve this problem, we are going to divide the interface into three categories.
And for off-road vehicles, navigation and off-road would be the most important part.
To solve this problem, we are going to divide the interface into three categories.
Homepage
In daily urban driving scenarios, users can listen to music while using the navigation function. They can personalize the widgets they want and display them in combination on this interface.
Off-Road Page
An Offroad Page, designed for professional Offroad vehicle — Real-time terrain intelligence and drivetrain control, engineered for the trail.
Customizable Widgets Tailored Designed for Multi-Platform Vehicles
NAVIGATION
We rebuilt the map system from the ground up to deliver a bold, distinctive experience—featuring a new visual style and advanced view modes like terrain and topographic overlays.
What if the user need to use GPS navigation while off-roading?
Split Screen
We introduced a split-view interface, enabling simultaneous access to critical data streams like the map and drivetrain.
Real-time Feedback
We also introduced a universal pop-up system tied to physical controls.
When users adjust any dynamic chassis settings, contextual windows appear instantly, delivering real-time, highly visible feedback.
To redesign the control console, we started by analyzing the current design…
To redesign the control console, we started by analyzing the current design…
The main problem with the current system is the unclear grouping.
So we managed to keep the original design and features, but redesign the grouping.
To evaluate our design, we 3D printed out center console…
To evaluate our design, we 3D printed out center console…
